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Translated from the Korean original and reviewed by a bnt editor. Facts (hours, prices, addresses) are shown as entered, not translated.

Editorial: bnt newsroom. Advertising is placed by the bnt business team and labeled. Partner pages are written by the partners and labeled. Technology: AEOPress (no editorial role).

Business sections run on AI Hompy (aihompy.com) — open yours free

Converted prices are approximate (Oct 2026 sample rate); billed in KRW.

Automated checks only — not yet reviewed by assistive-technology users. Hub pages allow AI search crawlers for citation; training crawlers follow bnt policy. · About K-STYLE · Corrections log · Report a translation error

My Seoul lookbook

Nothing saved yet. Tap ♡ Save on a look, a star style or a place.

A person in a grey coat walking down a tree-lined Seoul street in autumn, seen from behind
bnt K-STYLE · Autumn 2026

The look you saw. Where it came from. Where to get it in Seoul.

Star looks explained, our own pictorials with every detail credited, step-by-step guides by budget, and a Seoul guide where the salons, clinics, shops and restaurants keep their own facts current.

Star StyleSeoul Guide

Star Style this week

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A floor-length navy column dress on a red carpet, from behind
Actor J.
The navy column dress on the Busan red carpetFilm festival opening, Busan · 2026-10-04
An oversized grey coat with a hood underneath at an airport
Idol M.
The oversized grey coat at Incheon airportDeparture for Tokyo, Incheon Airport · 2026-09-30
A broadcast-style still: natural skin, brushed-up brows, no faces shown in full
Actor J.
Episode 4: the no-makeup makeupDrama 'Example' episode 4, broadcast · 2026-10-07

Newsroom Dispatch · Verified Coverage

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NEWSROOM DISPATCHReviewed by a person

K-드라마 주인공의 화제의 착장: 시청자 실시간 검색 1위 아이템 추적

방영 직후 실시간 검색어에 오른 드라마 속 핵심 패션 아이템과 구매 링크.

2026-07-31 · 김유진 셀럽 데스크Read →
NEWSROOM DISPATCHReviewed by a person

런던 셀프리지스의 K-브랜드 팝업: 유럽 소비자들이 열광한 한국 디자인

런던 셀프리지스 백화점에 입점한 K-브랜드 3곳의 매출 분석과 현지 반응.

2026-07-31 · 박서준 패션 에디터Read →
NEWSROOM DISPATCHReviewed by a person

비건 뷰티의 진화: 동물 실험 없는 고기능 안티에이징 크림 TOP 5

식물 줄기세포와 바이오 펩타이드로 구현한 크루얼티프리 안티에이징 혁명.

2026-07-31 · 이지은 뷰티 데스크Read →

Latest pictorials

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Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
Pictorial · 2026-10-02

Glass skin, no filter: a studio morning with actor J.

A person in a grey short coat walking down a wet Seoul street, from behind
Pictorial · 2026-09-18

Street grey: idol M. in three coats

Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
Question
How is the 'glass skin' look in this pictorial done?2026-10-02 · Photo Park Chanhyuk
Shoulder-length hair with blunt ends, seen from behind
Question
What cut is actor J. wearing in this shoot?2026-10-02 · Photo Park Chanhyuk
Detail of a grey wool-blend coat with dropped shoulders over a white tee
Question
What is the grey coat in the street pictorial?2026-09-18 · Photo Lee Seo
Wet-look hair combed straight back, seen from behind
Question
How was the wet-look hair done?2026-09-18 · Photo Lee Seo

Seoul by neighborhood

Seoul Guide →
HAN RIVER · 한강MyeongdongHannamSeongsuCheongdam
A busy Myeongdong shopping street, signs blurred
Myeongdong1 places
A sloped Hannam street
Hannam4 places
Brick warehouses turned shops in Seongsu
Seongsu3 places
A quiet Cheongdam street with boutiques
Cheongdam3 places

Schematic map, not to scale. Pins open the neighborhood; ranking inside never uses saves, ads or tiers.

bnt health & beauty desk · Seoul clinics

Skin concerns on a trip to Seoul — calm guidance and verified clinic facts

Open Skin & Clinics →

Organized by skin concern, not by procedure names. Editorial articles quote board-certified dermatologists; clinic pages carry facts only under Korean law (D50).

Redness & sensitive skinDryness & tight skin after flyingPores & T-zone shine on cameraUneven tone & dark spotsSun & outdoor days in Seoul
Autumn leaves and a glass of water by a window
bnt health & beauty desk · 2026-10-08
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one. Two Seoul dermatologists explain why doing less for the first 48 hours makes any consultation more useful.

Reporter Park Jihye, bnt health & beauty desk
A notebook, passport and pen on a desk
bnt health & beauty desk · 2026-10-05
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles. Knowing three facts before you book saves misunderstandings at the desk.

Reporter Park Jihye, bnt health & beauty desk

Seoul dermatology clinics in the guide: 4 clinics (facts only, no treatment claims) · See clinic facts →

Get the Look

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Five glass-skin steps laid out: toner, moisturizer, cushion, highlighter, lip
Get the LookGlass skin in five steps5 steps · Tried by bnt: Editor Kim Yeonsu
The same grey short coat styled three ways: street, airport, office
Get the LookThe grey short coat, three ways4 steps · Tried by bnt: Editor Heo Jeongeun
A blunt layered cut, air-dried, seen from behind
Get the LookBlunt layers: what to ask your stylist4 steps · Tried by bnt: Editor Kim Yeonsu

Questions readers ask

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Question

Reviewed by a person

How is the 'glass skin' look in this pictorial done?

Layered hydration, a thin cushion base and a highlighter only on the cheekbones — done by Studio Arz, shot on 2 October 2026.

Source →
Question

Reviewed by a person

What cut is actor J. wearing in this shoot?

A soft layered cut with the ends left blunt — by Salon Mun, 2 October 2026.

Source →
Question

Reviewed by a person

What is the grey coat in the street pictorial?

A wool-blend short coat from ORU Apparel (brand stated by the stylist), shot 18 September 2026. Price not confirmed.

Source →

Run a salon, clinic, shop or restaurant in Seoul?

Your page in the Seoul Guide may already exist. Claim it, see what AI search answers about you today, and keep it right — free to open.

Press-to-Proof · FreeJeongsik Bap

Facts only, 9 languages, free

Press-to-Proof · Proof SiteSalon Mun

+ official site, FAQ, booking — ₩1,000,000 (≈ USD $730) / year

Press-to-Proof · Proof PremiumHayan Dermatology Clinic

+ AI spokesperson, Consult First — ₩1,000,000 (≈ USD $730) / month

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Advertising — placed by bnt business team

AD Brand content · bnt (sponsored)

Sensitive-skin routines with LUNE — autumn 2026 campaign

A three-month campaign by the bnt business team. Advertising — labeled, and kept apart from the newsroom.

See the campaign