Privacy Policy

BEGINNING (hereinafter “BEGINNING”) values users’ personal information and complies with applicable laws, including the Personal Information Protection Act. This Privacy Policy explains how BEGINNING processes personal information collected through its website and online consultation and reservation services.

Article 1 (Purposes of Processing Personal Information)

BEGINNING processes personal information only to the extent necessary for the following purposes. If these purposes change, BEGINNING will take the necessary steps under applicable law, such as obtaining separate consent.

1. Receiving reservations and consultation requests
   • Consultations about hair & makeup services
   • Confirming wedding, shoot, and event schedules
   • Checking availability and arranging reservations
   • Confirming the type of service, number of people, and location
2. Managing customer inquiries and consultations
   • Responding to inquiries by phone, KakaoTalk, and online channels
   • Confirming customer requests and managing consultation records
   • Providing information about service use
3. Providing services and fulfilling contracts
   • Providing reservation services
   • Coordinating appointment times and locations
   • Providing estimates and terms of service
   • Processing reservation changes and cancellations
4. Customer management and dispute resolution
   • Handling customer complaints and grievances
   • Responding to disputes arising during service use
   • Preventing unauthorized use and maintaining service stability
5. Use of photos and reviews
   • Only with a customer’s separate consent, BEGINNING may use service photos, reviews, and similar materials on its website, SNS, in portfolios, and in promotional content. Such use will not exceed the scope of the customer’s consent.
6. Service improvement and statistical analysis
   • Analyzing website usage
   • Improving service quality and user experience

Article 2 (Personal Information Collected and the Right to Refuse Consent)

BEGINNING may collect the following information when you use its services.

1. During consultations and reservations
   • Required: name, contact information, requested service, and preferred consultation and reservation date
   • Optional: number of people, wedding or shoot date, wedding venue, shoot location or event venue, preferred completion time, whether the service will take place at the salon or on location, consultation details, and customer requests
2. Information provided directly by the customer during a service consultation (optional)
   • Hair length and condition
   • Preferred hair & makeup styles
   • Information about the outfit or dress the customer plans to wear
   • Reference images or photos
   • Information about the shoot concept and event
   • If photos or other materials provided by a customer contain a third party’s personal information, the customer must have lawful authority to provide that information.
3. Information that may be generated and collected automatically during service use
   • IP address, access date and time, browser and device information, and access records
   • Information generated through cookies or similar technologies
   • The information actually collected may vary depending on the site’s technical configuration.
4. Right to refuse consent and resulting limitations
   • Users have the right to refuse consent to the collection and use of their personal information. However, refusing consent for required information may limit access to consultation and reservation services. Leaving optional fields blank will not limit access to those services.

Article 3 (Processing and Retention Periods for Personal Information)

As a rule, BEGINNING destroys personal information without delay once the purpose for processing it has been fulfilled. However, where retention is required by applicable law, the information is stored securely for the required period.

• Consultation inquiry information: within 1 year after the consultation ends (If a customer requests deletion, the information will be deleted without delay unless retention is required by applicable law.)
• Records concerning contracts or withdrawal of offers: 5 years (Act on the Consumer Protection in Electronic Commerce)
• Records concerning payments and the supply of goods or services: 5 years (Act on the Consumer Protection in Electronic Commerce)
• Records concerning consumer complaints or dispute resolution: 3 years (Act on the Consumer Protection in Electronic Commerce)
• Reservation and service-use records: within 5 years after service completion, or for the period prescribed by applicable law
• Website access records: for the period prescribed by applicable law and service operation policies

Article 4 (Disclosure of Personal Information to Third Parties)

1. As a rule, BEGINNING processes users’ personal information within the scope of the purposes for which it was collected and used, and does not disclose it to third parties without users’ prior consent.
2. Exceptions may apply in the following cases.
   • The user has given prior consent
   • A law contains a specific provision permitting disclosure
   • Disclosure is permitted by applicable law, including where necessary to protect a person’s life, physical safety, or property from imminent harm
3. If a user arranges a consultation or reservation through an external service such as Naver Reservations or KakaoTalk, that service provider may process personal information under its own privacy policy. Users should review each provider’s privacy policy before using its service.

Article 5 (Outsourcing of Personal Information Processing and Overseas Transfers)

1. To operate its services smoothly, BEGINNING outsources certain personal information processing tasks to external service providers as follows.
   • AnswerBiz Co., Ltd.: website hosting and system operation
   • Reservation service providers, including Naver: receiving reservations when users book through their services (each provider’s privacy policy applies)
   • Consultation service providers, including Kakao: receiving consultation requests when users contact BEGINNING through their services (each provider’s privacy policy applies)
2. Personal information may be stored and processed on cloud infrastructure used by AnswerBiz Co., Ltd. to operate the website, including databases, hosting, and image delivery services. In this process, personal information may be stored or transferred overseas. The information transferred consists of the items collected under Article 2; the purposes of transfer are service provision and system operation; and the retention and use periods are those set out in Article 3. The specific destination countries, timing and methods of transfer, and names of the providers will be added to this Policy once confirmed. Users may refuse an overseas transfer, but doing so may limit their access to online consultation and reservation services.
3. When outsourcing personal information processing, BEGINNING manages and supervises its service providers to ensure that personal information is processed securely in accordance with applicable law. Changes to outsourced tasks or service providers will be disclosed through this Policy.

Article 6 (Destruction of Personal Information)

1. BEGINNING destroys personal information without delay when its retention period has expired or the purpose for processing it has been fulfilled and the information is no longer needed.
   • Electronic files: securely deleted using a method that prevents recovery or restoration.
   • Paper documents: destroyed by shredding, incineration, or a similar method.
2. If applicable law requires personal information to be retained for a specified period, it is stored separately and destroyed when that period ends.

Article 7 (Users’ Rights and How to Exercise Them)

1. Users may exercise the following rights regarding their personal information.
   • Request access to personal information
   • Request correction or deletion of personal information
   • Request suspension of personal information processing
   • Withdraw consent to the collection and use of personal information
2. Users may submit requests concerning their personal information by contacting the Privacy Officer listed in Article 11 by phone or email. BEGINNING will handle requests within the procedures and time limits prescribed by applicable law and inform users of the outcome.
3. BEGINNING does not collect the personal information of children under the age of 14 without the consent of a legal guardian. Consultation and reservation requests for children under the age of 14 should be submitted through a legal guardian.

Article 8 (Measures to Safeguard Personal Information)

BEGINNING implements the technical and administrative safeguards necessary to prevent the loss, theft, disclosure, forgery, alteration, or damage of personal information. Key safeguards include:

• Limiting access to personal information
• Managing passwords and access permissions
• Managing personal information access logs
• Managing security software and systems
• Managing and training personnel who handle personal information
• Protecting personal information during transmission
• Restricting access to stored personal information

Article 9 (Cookies and Automatic Collection Technologies)

1. The BEGINNING website may use cookies (Cookie) or similar technologies to provide services, maintain the user experience, and analyze access statistics.
2. Users can allow or block cookies through their web browser settings. Blocking cookies may limit access to some services.
3. If BEGINNING introduces new advertising or analytics tools, it will add the service names, information collected, and purposes of use to this Policy and provide notice.

Article 10 (Processing of Personal Information in Photos and Content)

1. BEGINNING does not use photos of customers’ hair & makeup results, shoot images, reviews, or similar materials for advertising or promotional purposes without customers’ prior consent.
2. When using customer photos or similar materials, BEGINNING informs customers of the purposes of use, scope of disclosure, and media in which they will be used, and obtains the necessary consent.
3. Customers may withdraw consent to the use of their photos or reviews in accordance with applicable law and the terms of their consent.

Article 11 (Privacy Officer)

BEGINNING has appointed the following Privacy Officer to handle users’ inquiries and complaints concerning personal information.

• Business name: BEGINNING
• Representative: Yoo Seon-ok
• Privacy Officer: Yoo Seon-ok
• Phone: 02-3442-2979
• Email: y2013227@naver.com
• Address: 4th Floor, Taekyung Building, 12, Eonju-ro 153-gil, Gangnam-gu, Seoul

Article 12 (Remedies for Infringement of Rights)

Users may request advice or dispute mediation from the following organizations regarding personal information infringements.

• Personal Information Infringement Report Center (Korea Internet & Security Agency): privacy.kisa.or.kr / 118 (no area code)
• Personal Information Dispute Mediation Committee: www.kopico.go.kr / 1833-6972
• Supreme Prosecutors’ Office Cybercrime Investigation Division: www.spo.go.kr / 1301 (no area code)
• Korean National Police Agency Cybercrime Reporting System: ecrm.police.go.kr / 182 (no area code)

Article 13 (Changes to This Privacy Policy)

1. This Privacy Policy may be revised to reflect changes in applicable law, services, or internal policies.
2. If this Policy changes, the changes and their effective date will be announced on the website.

Addendum

1. Announcement date: 2026 October 10
2. Effective date: 2026 October 15