What should be prepared before starting AIO-PR? Question: What should be prepared before starting AIO-PR? Short Answer: You must first define the brand identity, service scope, policies, FAQs, customer journey, and consultation/booking criteria. Supplementary Answer: AIO-PR is less about generating new promotional copy and more about establishing the standards for how a brand should respond to specific inquiries. Particularly in the medical and wellness sectors, it is essential to clarify the boundaries between medical procedures and non-medical operations, service descriptions, consultation transfer criteria, the scope of price and policy disclosure, and types of customer inquiries.