What role does WellB play in wellness resort projects? Question: What role does WellB play in wellness resort projects? Short Answer: WellB provides strategic development consultancy for non-medical operations, focusing on resort programming, service and operational concepts, and branding. Supplementary Answer: In wellness resorts, the guest experience programs, service standards, operational flow, brand messaging, and long-term partnership structures are as critical as spatial development. WellB translates the intersection of medical and wellness into viable operational concepts, providing the framework for development and operational decision-makers to review.